I warned y’all on Thursday that I would start the game drilling into your minds! We’re going to start by focusing on Nintendo. Yes, my dear, beloved Nintendo. I’m a fanboy (and always will be), but even I have to admit that Nintendo is currently dealing with quite a few problems. The worst part? Most of these problems have been self-imposed over the past console generation and-a-half by Nintendo themselves. It’s only now that the “minor” annoyances gamers found with Nintendo’s strategy are starting to catch up with the company. Something has to change! And I’m here to discuss just that! This will be the first of a five-part series summarizing what Nintendo needs to change in order to stay on top. The rest of the posts will cover the following:
-
-
-
Nintendo 3DS has a ways to go...
-
-
-
-
-
Nintendo's 'Project Café' has a ways to go...
-
-
-
-
-
Nintendo's online strategy has a ways to go...
-
-
-
-
-
Nintendo's innovation has a ways to go...
-
-
Please remember, the notes and requests will all be coming from the deepest recesses of this poor fanboy’s heart. I hope to be neither for or against Nintendo with this series. So please give heed to your fans, Nintendo! These posts will be leading up to Nintendo’s huge E3 Media Presentation on June 7 at 9 a.m. PDT, at which time we can see and discuss their newly presented plan together! So let’s start with some general ideas…
What’s done is done. Say what you will about the Nintendo Wii, it’s graphical prowess, family-oriented approach, and it’s junkyard of third-party shovelware. The Wii was a smash success. Really, it’s incredible how well the Wii did. The Wii sold more units in the United States than the Xbox 360 and PlayStation 3 combined in the first half of 2007. The Japanese market lead was even bigger, with the Wii outselling the PS3 6:1. When it really hit some of us fans was when it was announced that the Wii had outsold both the Gamecube and N64′s total sales combined! That’s really an incredible testament to how well Nintendo’s motion-controlled gamble paid off!

Of course a similar statement could (and should) be said for the Nintendo DS. Nintendo moved away from the GameBoy formula with the DS, which was an incredibly risky move on their part. They realized this too, of course, and originally marketed the DS as a “third pillar” of Nintendo’s temple of gaming systems. Hence the release of the GBA Micro before the DS took over. Of course, the rest is history! As we learned last May, the Nintendo DS has outsold the Game Boy’s total 118 million units sold, making the DS the best selling handheld gaming device in history.
I mean really, guys, these are incredible figures. Nintendo earned $3.5 billion in 2009 alone!! So what has Nintendo done with this vast wealth? Well they’ve released a new handheld, the Nintendo 3DS. And since the Wii’s sales have started slumping recently they’ve announced their new home console system (codename: Project Café).
Of course there were problems along the way. Third-parties basically left the Wii in the dust after the first two years due to poor software sales and limited graphics capabilities. What I like to call “video game jocks” laughed at the system’s “inferior” graphics. Core-gamers choked at the sight of the family-and-fitness directed gaming. Families didn’t know the Wii did anything beyond Wii Sports. People jammed their toes on the Wii Fit Balance Board. And countless TV’s and windows were forever lost in the gruesome wave of Wii-mote spearings. Meanwhile, it sold like hotcakes, so nobody much (other than the jealous Sony/Microsoft fanboys) cared. In fact, Nintendo’s motion-control gambit was so successful that Microsoft and Sony both came out with their own versions (with notably limited success by reviewers). But what’s going on now? The game has changed. Now people are talking about “Nintendo’s domination being over“. Well, I certainly don’t think there’s call for that! The only reason the Wii isn’t boasting such astronomical figures lately is because everyone on planet Earth already owns one. 84 million sales and people are surprised there’s suddenly a slump? Blame the global population for this one, not Nintendo. And there’s only been one Wii model released. The DS, PS3, and Xbox 360 all get the major bonus sales for offering multiple upgraded models for users to buy again.
Nintendo gained a world of “casual” gamers with the Wii, but distanced generations of existing players by offering nothing worth playing but first-party games. Of course there were a few third-party efforts at first, but most all of them didn’t receive the love they deserved (Zack & Wiki, here’s lookin’ at you, kid!). Don’t get me wrong, those first party games were usually amazing, but the third-party support needs to be upped beyond anything Nintendo has currently received if they hope to stay on top for a second go-round. The corporate heads over at Nintendo realized this, and thus announced that the Nintendo 3DS launch would focus almost entirely on third-party.
Sadly, third-parties did not take the lead whatsoever and the 3DS has had an extremely lackluster arrival. In fact worthwhile software has been virtually absent on the system thus-far. Street Fighter IV got great reviews, but it’s not enough to hold up a system past launch day all by it’s lonesome. Sure, other people have tried to point out that “the DS had a similar start” but I, for one, have never seen my new Nintendo system so lonely. Article after article on major gaming sites have pointed to the lack of “things to do” on the system. This is pretty amazing, saying just how much content the 3DS has built in right out of the box. Face Raiders, the multiple AR Games, the Mii Plaza and puzzle challenge, Find Mii, the 3D camera and editing software, the fun 3D music tool, the list goes on! Maybe Nintendo packed all this in because they realized the launch might seem a little barren. It’s notable, though, that people have openly called the AR Games the most fun you can have on the system, including the software titles. So you have to give Nintendo a lot of credit here: they really tried, and did a great job giving third-parties the best chance in the world to flourish from the start without stepping on their toes or sales! Sadly, they completely dropped the ball. Maybe they purposefully avoided the system. Maybe they just weren’t used to Nintendo giving them so much room.
Everywhere you look, Nintendo has quite a ways to go before they can say they’ve won a second round in a row, especially with the established gaming crowd. They’re going to need the full support of third-parties this go, and that’s something they haven’t had for generations. But now Nintendo’s rich. They hit the jackpot with the Wii/DS and certainly have the money now to purchase the rights to some exclusive first-rate third-party content. Let’s hope they take that change while they still have it. They’ve got a ways to go, but there’s plenty of hope. Let’s continue this talk with the next article in this series, Nintendo 3DS has a ways to go…
Happy Trails,
Sam.












